In an interview with Gamasutra, Aaron Greenberg, director of product management for Xbox 360 and Xbox live, commented on Microsoft's attempt to attract casual gamers, and suggested that Wii users are "going to want to graduate to an Xbox 360 experience" over time.

When asked about Microsoft's intent to bring the more casual gamers over to the 360, and whether it's possible to appeal to 'hardcore' and 'casual' gamers in the same system, he responded:

"Yeah, absolutely. I think that there's a difference in the type of customer that is buying the Wii. When you think about it, there's a difference between trying to be the number one console with nine year old gamers, and being the console that offers the most experiences from 13 to 33.

I think for us, we don't really see the Wii as a direct competitor, we actually very much complement the Wii experience. It's obviously clear that we're going head-to-head with the PS3 in this generation. I think what Xbox will be able to do as well as the Wii is grow the market."

The full interview with Greenberg will be released soon.


So, Greenberg is basically stating that the Nintendo Wii is targeting the younger gamers, while the Xbox 360 is targeting older gamers. Therefore, Microsoft isn't really competing with Nintendo and is only competing with Sony's PS3.

Gamasutra - Microsoft's Greenberg: Wii Customers May 'Graduate' To Xbox 360